Search Engine Optimization (SEO)
In a perfect world you could build a website, publish it and find it on page
one of Google. The reality is it doesn’t work that way. If you want to be
found on page one of Google, Yahoo or Bing it takes time and work to get
you there. The process of getting your website to page one is called search
engine optimization or (SEO). The good news is once you get there you can
get an unlimited number of clicks on your website link and it does not cost
you per click.
We will get your website found!
SEARCH ENGINE OPTIMIZATION (SEO) NORTHWEST ARKANSAS
Search Engine Optimization or SEO is a process of doing things to make your website rank well with the search engines. The search
engines use a formula or algorithm to decide who ranks on page one. This formula is constantly changing because the search engines
goal is to deliver the most relevant results they can for people using them. They know that if you do a search for something and are
happy with the results you will use them again.
SEO IS A NECESSITY TO RANK ON PAGE ONE
Content and Keywords
Search Engine Optimization Northwest Arkansas - The design of
your website and the keywords used play a major role in success for
your website. The design of the site will help Google, Yahoo and Bing
determine what you feel is important on your website.
The keyword density is another factor the search engines use to
determine what keywords are important to your website. Once your
website is live we have software that will analyze the keywords used
and the keyword density on your website. We then compare these
results to your top ranked competition. We then adjust the keywords
used and density based on recommendations from our software and
years of experience.
This SEO or Search Engine Optimization process is repeated over
and over again. As your website starts ranking for the most important
keywords, then attention is given to secondary or less important
keywords to help them start ranking.
Meta Data Tells The Search Engines The Title,
Description and Keywords For Each Page
DIGITAL WEB RESULTS - When Results Matter
CORRECT KEYWORD AND CONTENT USAGE IS
CRITICAL TO RANK ON PAGE ONE.
Meta Data In Websites
This is information that is embedded into the background of
your website that is broken into 3 sections or areas. The title, the
description and keywords.
The same software used for analyzing the front half of your
website is used for this area as well. Once we have the results we
again compare them to your top ranked competition and start
making adjustments designed to increase your rankings on the
search engines.
This search engine optimization process is repeated over and over
again just like we did for content and keywords on your website.
Incoming Links To Your Website
All three major search engines use links from one website to another
as a factor in their ranking formula. They believe that a website with
100 links going to it should rank higher than a website with 1 link
going to it. (Search Engines View These Links As Good Referrals)
We use another piece of software in our seo process that allows us to
uncover the links going to your competitors. We then analyze this
information and choose safe links from this list to establish links for
your website.
It is important to be discerning when choosing links to establish
because some links are considered spam by the search engines and if
you use them it can result in the search engines decreasing your
ranking. This is an area where experience is important to make sure
the investment you are putting into your website is not wasted by
someone trying to take shortcuts.
Incoming Links To Your Website Are Crucial To Getting
Your Website Ranking On All 3 Major Search Engines
Brittany Cross
2 weeks ago
Cannot say enough good things about Digital Web Results and the people behind it: Mike & Karen! They are clearly super
knowledgeable about what they do, they have the customer’s best interest in mind, and I appreciate how details have been
explained to me regarding what is going on with my website.
One more thing I’d like to add is they never made me feel stupid even though I don’t know all the ins and outs of SEO. I’m
so grateful with how they helped me with my existing website; their patience and kindness really do go off the charts!
Theresia Keaton
3 weeks ago
Mike and Karen have been so wonderful to work with as web designers. Building my new business has taken a while and they
have been so patient and so professional, truly an easy experience for a new small business owner. They make it painless.
Highly recommend.
Louise Smith
7 months ago
As a business owner, Mike with Digital Web Designs has went above and beyond to set up our website and keep it up to date!!
He has worked to get us high on the search engine and I highly recommend Mike for any website building you would want or
need!!
Jamie Cantrell
3 months ago
You absolutely can't beat Mike and Digital Web Designs! He and Karen have taught me so much and created me a great website !!
Over 10 Years of Proven Results